CPPCC Hotline | Dong Ning, Member of Shenzhen Municipal CPPCC Standing Committee: Technology Empowers Consumption Upgrade, Creating Warmth-Infused New Shenzhen Consumption Scenes

On July 12th, the 1125th episode of the CPPCC Hotline – "New Consumption Season, Shenzhen's Summer Splendors" – aired on Shenzhen Radio FM89.8. The program invited Dong Ning, Member of the Shenzhen Municipal CPPCC Standing Committee, along with Xie Wenhao, Member of the Shenzhen Municipal CPPCC Committee. They engaged in a lively discussion centered on the theme "New Consumption Season, 'Shenzhen' is Truly Exciting".

Consumption is the "barometer" of a city's vitality and the "booster" for high-quality development. The 2025 Shenzhen Government Work Report explicitly stated the goal to "build an international consumption center city and successfully host the series of New Consumption Season activities". Currently, the "Shop in China 2025 Shenzhen Summer Consumption Season" is in full swing. Innovative initiatives like Qianhai's Cross-border Consumption Experience Week, Futian's Night Economy Light Show, and Nanshan's Flagship Store & New Product Launch Carnival are continuously heating up Shenzhen's consumer market. These activities are not only vivid implementations of policy but also epitomize Shenzhen's dual-engine "Technology + Culture" approach to driving consumption upgrades. In this episode of CPPCC Hotline, the two committee members delved into hot topics such as the integration of the digital economy and consumption, commercial innovation and brand building, and community commerce serving people's livelihoods, engaging in in-depth exchanges with listeners.

Q: Dong, as a leader in the tech industry, how do you view the trend of integrating the digital economy with consumption?

A: Shenzhen is a city that defines its future through innovation, and consumption is its most vibrant "pulse". The deep integration of the digital economy and consumption essentially involves the reconstruction and empowerment of the entire consumption chain through the application of digital technologies. For instance, Luohu District's pilot "Digital Yuan Consumption Vouchers" boosted foot traffic in commercial areas by 35%. Qianhai's "Cross-border Livestream Shopping" allows Hong Kong and Macao residents to directly purchase Shenzhen brands via mini-programs. These are vivid examples of technology empowering consumption. As a leader in China's next-generation IAM (Identity and Access Management) middleware industry, Bamboocloud is consistently committed to infusing consumption with both "security genes" and "humanistic warmth."

Q: How do you view the relationship between livelihood consumption and community commerce? What suggestions do you have for enhancing the quality of community consumption?

A: Currently, Shenzhen is driving consumption upgrades with the dual engines of "Tech Consumption + Local Commerce Vitality". Community commerce should become the "warmest last mile" that fosters connection. Drawing from our practices in the tech field, on one hand, utilizing digital technology can enable the mutual recognition and exchange of consumption points earned at convenience stores and community hospitals, fostering a self-sustaining ecosystem of "consumption-service-community". On the other hand, digital technology can reshape residents' living and working experiences, empowering more convenient and efficient daily life and travel, thereby increasing happiness. For example, AI-powered algorithms can analyze consumption demand to dynamically adjust the layout of neighborhood services, matching residents' life rhythms as precisely as a "weather forecast". Simultaneously, protecting residents' privacy and data security is paramount when applying new technologies. Bamboocloud's recently launched AI + Culture-Commerce-Tourism solution aims to achieve the dual-engine effect of "convenience and security," letting technology improve life while enhancing the city's vibrant local atmosphere.

Q: Regarding the role of technology in empowering culture at the consumption level, what impact can it have? Could you share some practical examples?

A: Culture is the soul, technology is the booster. Empowering the Culture-Commerce-Tourism industry with cutting-edge technology, building a one-stop service platform integrating dining, accommodation, transportation, sightseeing, shopping, and entertainment is the core channel connecting merchants and consumers. For consumers, this online one-stop platform, aided by intelligent recommendation systems, allows them to easily find personalized dining, accommodation, transportation, sightseeing, shopping, and entertainment routes in any city or commercial district. Essentially, the purpose of technology is not to keep people indoors, but to help them quickly find services and experiences suited to their needs once they step out. With AI technology, consumers only need to input preference tags and a budget; the system can then generate personalized recommendations with one click, making consumption decisions more efficient and precise, thereby enhancing the sense of belonging and happiness in the city.

Q: Lastly, could you share your expectations for the future development of Shenzhen's consumption market?

A: Consumption is the mirror of urban development. Leveraging Shenzhen's dual-engine advantage of "Technology + Consumption", and by creating new forms of urban consumer experiences, we aim to "infuse technology with warmth and consumption with soul", allowing every consumer in Shenzhen to feel the cultural resonance empowered by technology. I believe that through collaborative innovation driven by digital empowerment, cultural enrichment, and a people's livelihood focus, Shenzhen is destined to become the "weathervane" of global consumption innovation.