Dong Ning, the Founder of Bamboocloud, Received an Invitation to the Greater Bay Area Brand New Consumption Forum
The Greater Bay Area Brand New Consumption Forum concluded in Shenzhen on October 8. The forum, co-organized by the Greater Bay Area Federation of Industry and Commerce and the Shenzhen Time-honored Brands Association, was held under the theme "Brewing a Better Life" and was hosted by the Guangdong Province Guangdong-Hong Kong-Macao Greater Bay Area Industry Coordinated Development Federation and Zhang Zhiyun Liquor Group, Hong Kong.
Director of the Education, Science, Culture, and Health Working Committee of the Standing Committee of the Shenzhen Municipal People's Congress, Sun Fujin, stated the following: The president of the China Liquor Distribution Association is Wang Xinguo. Attendees of the forum included Yin Ye, CEO of BGI Group, Zhujiang Investment 300 individuals, Xu Yan, former vice president and professor of Jiangnan University, Gao Xiuguang, chairman of Zhang Zhiyun Wine Group, Du Lan, executive director of the Management Group and president of the Guangdong Artificial Intelligence Industry Association, Dong Ning, chairman ofBamboocloud, and entrepreneurs from various backgrounds and professions.
The Guangdong-Hong Kong-Macao Greater Bay Area is a highly open region with a robust economy, ranking among the top in China. Throughout this year, the Guangdong-Hong Kong-Macao Greater Bay Area has sustained its economic recovery, with the continuous expansion of new consumption scenarios and the fulfillment of new consumer needs. Statistics indicate that Guangdong Province has the highest average daily consumption of service retail in the country, with a year-on-year growth rate over 50%. Behind this, it signifies the growing significance of new consumption and new business structures as key drivers of economic growth.
In his address, Sun Fujin emphasized that the sphere of technology consumption is experiencing significant transformations due to the continual advancement of science and technology. He highlighted that digitalization, intelligence, and personalization have emerged as prominent trends in the industry's development. This represents both the problem and the opportunity of the current era. Hence, given the present scenario of facilitating the flow of goods within the country and enhancing domestic consumption, it is imperative that we actively capitalize on advantageous circumstances, embrace technical advancements, foster consumption driven by technology, and establish a conducive atmosphere for consumption.
The business landscape for Chinese firms is growing progressively intricate. Enterprises must engage in long-term efforts and exploration to achieve industrial upgrading, intelligent manufacturing, and supply-side structural reforms. Amidst growing uncertainty in recent years, the concept of long-termism as a corporate operation and management strategy has gained the interest of an increasing number of business managers. The emergence of the long-termism concept is not a fleeting fad, but rather a thoughtful response to the previous age and a stepping stone to the future era.
During the "Long-termism" roundtable forum, Wang Lan, the Chairman of AVIC Health and Fashion, Huang Huakun, the Chairman of Youyou Furniture, Dong Ning, the Chairman of Bamboocloud, and Xu Yanlin, the President of Baiguoyuan, expressed their perspectives on long-termism.
Wang Lan has the belief that an enterprise can be likened to a vessel. When faced with many storms, each one requires its own strategies, but the fundamental principle is to remain steadfast in one's initial purpose. Long-termism does not imply a rigid insistence on taking action, but rather the idea that businesses should consistently make sacrifices in their pursuit of growth. The future is unpredictable. What is certain is that we must bolster our confidence and remain steadfast in pursuing what we believe is right, while still being true to our initial purpose. I express my gratitude to the Time-honored Brands Association for coordinating this event. Established brands require innovation in new consumption as they become more time-honored.
Huang Huakun explained that long-termism refers to adhering to the initial purpose or objective over an extended period of time. We refer to it as "pursuing professionalism as a vocation." Once you have recognized this profession, it is essential to transform it into a lifelong vocation, a deeply held conviction for the long term. Simultaneously, you should internalize and adopt this belief as your own. By considering it as a form of conviction within your heart, you will instinctively conquer and vanquish it when faced with challenges.
Xu Yanlin asserts that long-termism necessitates the possession of a conviction and capacity for "belief", a belief in causality, and a belief in virtuous causes. Furthermore, it demands the cultivation of positive relationships and favorable outcomes. Embracing long-termism can pose an internal struggle for both business owners and entrepreneurs. In order for individuals to possess certain qualities, they must first have a strong sense of moral principles within their conscience. Additionally, they must possess the capacity to "believe" and have unwavering confidence in their hearts.
Dong Ning emphasized the significance of creating long-term strategies for the vision of corporate strategic development. However, managers must also prioritize maintaining flexibility at various stages of corporate growth. Simultaneously, we discussed various fundamental perspectives on how companies might attain long-termism:
2. In the retail sector, establishing omni-channels instead of several channels is essential for achieving sustainable growth and gaining a competitive edge. Multi-channel strategies primarily prioritize product offerings, but omni-channel strategies place a greater emphasis on enhancing the overall consumer experience. In multi-channel, different types of channels are kept separate, however in omni-channel, various channels such as offline physical stores and online IT systems are effectively linked and their data is interconnected and synced.
3. The external environment experiences significant fluctuations, leading to fast changes in supply chains and consumer behavior.
4. The level of competition is intense and the amount of profit that can be made is decreasing.
5. The industry is significantly affected by technological advancements. The retail industry has been significantly transformed by the Internet and cellphones. Anticipating the unforeseen alterations that will transpire in the upcoming five years is a challenging task, and the level of uncertainty is progressively escalating. Corporate flexibility and efficiency are the fundamental components necessary for survival and sustained growth.
In today's business landscape, digital technology and innovation play a crucial role in every industry. This necessitates the establishment of a strong, efficient, and secure IT system by enterprises, enabling them to adapt flexibly to changes in their development and swiftly downsize in response to economic conditions. Business mergers and acquisitions for the purpose of expansion. Cloud services are essential for achieving dynamic digital management. Digital technology is an essential prerequisite for ensuring the successful implementation of a company's long-term development strategy. In order to attain sustainable growth, a robust and adaptable digital infrastructure is needed. Ultimately, Dong Ning divulged the significance of the "Bamboocloud" brand: Bamboo is the most essential plant on the planet. It possesses remarkable resilience and adaptability, and exhibits consistent growth year after year. Maintain adaptability while remaining committed to your overarching plan. In order to guarantee a competitive advantage in the long run, it is imperative to develop a robust, adaptable, streamlined, and secure digital system that aligns with the specific requirements of the consumer retail industry.
